I always talk about my epic fail as a health coach when I was creating offers with what people needed rather than what they wanted. The result was a seriously empty bank account.
People purchase based upon wants and perceived needs. My people didn’t want gut healing help (which they truly needed). Their perception was that they just needed some minor dietary changes and minimal movement to help with their inflammatory issues. They wanted to be able to do things with their families again but they didn’t want to put in much work. Sad but true.
My offers involved a lot of work and several changes. They were far from what people wanted both in content and structure.
Talk to your people. Find out what they really want right down to how they want it structured. If they aren’t thrilled about what you’ve come up with, find out why and dig deeper to find out what they will bring out their wallets for. Then give them that.
Oh…and the gut healing. I snuck it in like a ninja because it was important for their success. I just didn’t have it front and center in the program.
Have you asked your people what they want and how you can help them?
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