"Most of us learned to be humble, to not brag, and to keep our personal biz hush-hush."

Today's topic is something that could totally transform your business and how you connect with your audience: using stories in your business. I know what you're thinking – "Isn't telling stories supposed to be natural? Why is it so darn hard?" Well, you're not alone in thinking that, and I’ve got some insider advice to help you.

Why Telling Your Story Feels Like Climbing Everest

First off, let's get real about why weaving stories into your business isn't as easy as pie. A lot of it comes down to what we've been taught all our lives. Most of us learned to be humble, to not brag, and to keep our personal biz hush-hush. Well, folks, that old gum on your shoe ain't doing us any favors when it comes to marketing! Recognizing these ingrained beliefs is step numero uno to overcoming them.

Facing the Monster Under the Bed: Vulnerability

Another biggie? Fear of being vulnerable and getting attacked. Look, I get it, trolls are the worst. Putting yourself out there and telling your story is already a huge win! You've got guts, and that's something to be proud of.

No More Crickets: Your Story Matters

We often think, "Who cares about my little old story?" Guess what – people do care. Believe me, your story has its own unique sparkle that can deeply resonate with someone out there. You might just find your next big client—or even better, a whole bunch of them—because they connected with your ebb and flow.

Let’s Get Practical: 5 Story Prompts to Kickstart Your Journey

Now, let’s roll up our sleeves and dive into some actionable prompts to get those storytelling juices flowing:

1. Childhood Stories: Think about experiences from your early years that shaped who you are today. Those quirky, funny, or even challenging moments can be a goldmine.
2. Lifespan Struggles: Got a tale about overcoming obstacles? Share it! Your path through those struggles can inspire and connect you with your audience on a deeper level.
3. Unique Accomplishments: Have you done something truly unique or earned a special certification? Celebrate it! Your wins are relatable and demonstrate your expertise.
4. Experience Helpful to Others: Got a knack for something that others might find tricky? Share those experiences. Help your audience see how your background can benefit them.
5. Failures and Triumphs: Don’t shy away from the flops. Sharing your failures makes you relatable and human, and showing how you bounced back can be incredibly motivating to others.

Time to Shine, Storytellers!

I hope these prompts light a fire under your storytelling ambitions. Get that pen to paper (or those fingers to keys) and see where your memories and experiences take you. Remember, your story is more significant than you might think, and it's time the world knew about it.

I'm already excited to see where you go with your stories. Let's turn those crickets into claps!

P.S. If you're feeling ready to step up your game and work with me, head over to my website and let's chat. I've got openings for coaching and would love to help you shine even brighter. Talk soon!

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ABOUT SUZANNE PROKSA, SHRM-SCP, SPHR, HHP

I'm Suzanne Proksa. A SHRM-SCP and SPHR certified Human Resources and Business Strategist, IAWP Certified Wellness Coach, AADP certified Holistic Health Practitioner, fierce supporter of women, and autoimmune educator + advocate. My focus is supporting, coaching, and creating programs for women, people-focused organizations, and online businesses so they can positively impact their own lives and those of others.

In my time as an online strategist, I've helped thousands of women gain confidence, establish clarity in their businesses, get visible and drive audience growth, create simple strategies and automation to grow their businesses, crush their tech challenges, and start making sales. During my time in HR, I have launched and led multiple initiatives to enrich and improve company culture and the employee experience. I've had my hands in business nearly my entire life starting when I was a kid selling my creations in my neighborhood. My business Bliss Candles was a Featured Seller on Etsy, featured in the book “How to Make Money on Etsy,” and a community favorite - and also a trailblazer in online marketing for small business.

My work has been published and featured in the Huffington Post, Medium, Thrive Global, the Amazing Women of Influence Summit, and on my beloved podcasts.

I've been honored with nominations for the MISHRM Human Resources Lifetime Achievement Award, the HR Unite! Inspire Award, and the HR Unite! TA Trailblazer Award.

When I'm not loving on my business or being the best HR leader I can be -- I'm lifting up people however I can, strength training, studying all things women's health, geeking out over technology, attending networking events, and working/living in the beautiful oasis I've built at home.

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