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EP030: Why I’m Tossing Out 3 Years of Investments and Doing My Own Thing

podcast strategy Aug 14, 2018

EP030: Why I’m Tossing Out 3 Years of Investments and Doing My Own Thing

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Show Notes:

I’ve been doing this coaching thing for quite some time and one thing I’m noticing lately is I am beyond over seeing the same advice, day after day, week after week. And if it’s irritating me and not working on me….it’s irritating others and not working for them.

Here’s the deal. These techniques and strategies have been taught for years.

People know when they are heading straight into a funnel full of emails with a pitch at the end.

People don’t want to watch that webinar just to get pitched to through 90% of it and hear how great your product is.

We don’t want to see you acting and being someone else…we want to see YOU. The you that is a hot mess because you’re trying to run a business with a chronic illness while your kid is running through the house half naked … when you are on live video. And...

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EP029: The Power of Storytelling to Grow Your Business

EP029: The Power of Storytelling to Grow Your Business

E'rybody is out there telling you to use story, use story, USE STORY...but you either don't know how to do it or you're just plain terrified to put your stories out there.  I talk with Christine Blubaugh, a Sales Copyrighter, in this episode about how you can inject story into your own copy and content and start getting that traction you've been dreaming of.

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 Christine's Bio:

Christine Blubaugh is a sales copywriter who helps online service providers and course creators to sell out launches and sign more clients with SOULFUL copy that turns readers into raving fans and prospects into (happily) paying customers.

Her style of copywriting combines equal parts PERSONALITY & PERSUASION to create messages that win hearts and open wallets - without sleazy sales language or spammy tactics. She’s written campaigns for million dollar program launches, website copy for brand new businesses, and...

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7 Women Who Are Crushing It In Their Businesses with Chronic Illness

chronic illness Aug 06, 2018

 7 Women Who Are Crushing It In Their Businesses with Chronic Illness

When you are a female entrepreneur with chronic illness, there are a myriad of additional obstacles that you have to overcome when trying to run a business.  As if all of the “regular” obstacles aren’t enough.  Can I get an amen?

I often run across women who get discouraged or don’t think they can do it themselves and ask me how in the world I do everything I do while dealing with the impromptu brain fog and overwhelming fatigue that Fibromyalgia can toss out there whenever it feels like it.  Fibro is like that great kid that decides to have a tantrum at the WORST possible time.  Every.  Single.  Time.

Gather in closely because I’m going to tell you my secrets and then I’m going to share the stories of 6 other women to inspire and guide you if you are working your way through some of the same struggles.

 

The Answer to the Question,...

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4 Ways to Give Value Without Giving Away the WHOLE Farm

4 Ways to Give Value Without Giving Away the WHOLE Farm

One of the most common questions I get asked is how to know how much is too much when it comes to free value. And I have to give my wishy washy answer….it depends. It depends on your business, what your goals are, what you are leading up to, and more.

What I can say is that your intuition can be a powerful tool. If you start to feel icky like I did about providing something free then it’s probably time to reign that in. Truth be told, my Instagram Famous Biz Babe Challenge, Load Up Your List Challenge and several Masterclasses I did this year ALL should have been paid offerings. Every single one. And participants told me that!

Today what I want to talk about is some guidelines to help you determine where to put on the brakes when sharing. Have you ever noticed that lately all of the posts in Facebook groups seem to be rah rah post without much substance? They are getting you excited and reeling you in without...

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EP028: An Honest Discussion About Running a Business with Mental Illness with Olivia B Shepherd

mental illness podcast Jul 29, 2018

EP028: An Honest Discussion About Running a Business with Mental Illness with Olivia B Shepherd

Today Suzanne has some real talk with one of her faves - Life Empowerment Mentor Olivia Shepherd about the challenges of running a business with mental illness and ways to help power through on those days when you just aren’t feeling it.

Olivia’s Bio:

Olivia B. Shepherd, mother, wife, blogger, and Life Empowerment Mentor! She is also just like you, she suffers from depression, anxiety, and PTSD. Olivia is the founder of AshesToBeauty Mentoring where she does mentoring virtually to meet as many needs as possible! She is passionate about her commitment to empower women who feel lost, scared, depressed, and feel alone! Olivia isn't just a mentor, she's also your friend and a great listener when you need to be heard. Join her on Facebook, Instagram, and Twitter!

Also sign up to be a part of her new group, Unleashing The Mask: Living, Thriving, & Succeeding With Depression

...

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The Top 5 Reasons I See Women Not Attracting Clients

The Top 5 Reasons I See Women Not Attracting Clients

This is a tough topic because nobody wants to admit they may be to blame for their client attraction woes but the truth is, that is usually where the blame lies. Let’s dive in.

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Show Notes

1. Lack of Clarity

I see women every day who cannot easily tell me what they do and who they serve. This is a huge problem because if you don’t know, your potential clients don’t know either. If they see you posting about weight loss one day and Fibromyalgia tips the next, they are going to be confused.

You need to choose what you are going to be THE expert in and stay in your lane. The only way to be that expert and provide what your people want and will PAY for is to live it, love it and do it. Every damn day.

2. Mindset Woes and Fear

Women seem to have a natural tendency to collect mindset woes like party favors and then add a nice dose of fear to top off the mix.

Are you a collector?

Some of the most...

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6 Types of Self-Sabotage You May Be Doing in Your Business That You Aren’t Even Aware Of

mindset Jul 05, 2018

6 Types of Self-Sabotage You May Be Doing in Your Business That You Aren’t Even Aware Of

After I got done doing one of my lives last week, someone asked me to expand upon what self-sabotage is and what it looks like in business. Having done TONS of work on making sure this doesn’t happen myself I admittedly forgot that we don’t talk about this enough because it’s a “touchy” topic.

Anyone who knows me understands that I feel honesty is the best policy and so we are just going to go ahead and dive into this thing!

1. Comparisonitis

Comparisonitis is this icky (technical term) thing what we do when we start comparing ourselves and our success to others. It can be comparing to people who have been in business longer than we have which isn’t even fair to ourselves because we haven’t had the same amount of time to rock it. It could also be looking at people at the same level who seem to have it all together. The issue here is that they often...

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VAL089: How to Easily Create a Masterclass Challenge or Freebie

HOW TO EASILY CREATE A MASTERCLASS, CHALLENGE OR FREEBIE

Online business is an odd duck. I remember as a newbie struggling with the whole give away the farm for free thing. Yes, yours truly had the BIG mindset issue around giving away free value. Now I LOVE it!

When people say that people will still work with you even if you give tons of free value, it’s true. One major theme I’ve noticed in all of the sales books I’ve read lately is even they say to be of service, provide value, overdeliver, etc.

What’s in it for you?

You get to show your stuff (think shake what your momma gave ya only in a business sense)! My favorite ways to do this are through masterclasses (aka training, webinars, etc), challenges and PDF freebies. I’m also a huge fan of free calls to help people with a problem they are having. Huge opportunity there to show what you’re throwing down.

I know a lot of people have a hard time figuring out how to put something like this together...

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EP024: How to Use Your Email List as a Tool to Give Your Peeps Exactly What They Want

How to Use Your Email List as a Tool to Give Your Peeps Exactly What They Want 

Everybody says that the money is in your list.  Nurture your list.  If Facebook goes down in flames, you need your list. 

But the honest truth is a lot of us hate writing emails or don’t know where to start with a list in the first place.  Now this isn’t going to be a whole tutorial on how to build a list. I’m assuming that you’ve got one but you just aren’t leveraging it a way that delivers the exact things your people need on a silver platter with wine.

I want you to start really thinking of your list as a tool in your strategy toolbox. I’m not talking about the old school, “I’m going to send an email a week.” No vanilla here ladies. We are in it to win it after all, right?  Side note: If you don’t know how to create strategies for your business….let’s talk.  It’s one of my jams and I just...

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VAL002: 3 Things to Think About If You Are Going to Be Using Facebook Ads in the Future

3 Things to Think About If You Are Going to Be Using Facebook Ads in the Future

If you are expecting to use Facebook ads in the future, check out my tips on 3 things you should make sure you are doing now to ensure that your audience is laser focused and you aren’t tossing dolla bills out the window. 

 1. Make sure your Facebook Page likes are your ideal clients or customers.

In the future, you will likely be using this audience to do two things including marketing directly to them and creating look-a-like audiences from them.  Therefore, you want to make sure these are your ideal peeps or Facebook will be targeting people who are not your ideals (aka you will be spending money on advertising to people who will not buy from you). 

When inviting people to like your page, make sure they are the right people.  You want quality over quantity.

 2. Get your pixel installed on your website, lead pages, training sites, etc.

Another audience that you will...

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