"I know a lot of people have a hard time figuring out how to put something like this together." -Suzanne Proksa

Online business is an odd duck. I remember as a newbie struggling with the whole give away the farm for free thing. Yes, yours truly had the BIG mindset issue around giving away free value. Now I LOVE it!

When people say that people will still work with you even if you give tons of free value, it’s true to an extent. One major theme I’ve noticed in all of the sales books I’ve read lately is even they say to be of service, provide value, overdeliver, etc. 2024 UPDATE: I do NOT recommend giving away everything for free. I know someone with a last name that starts with "H" is making bank on this concept but he is also already a millionaire.

Provide value. Provide service. Let people know what you offer. 

What’s in it for you?

You get to show your stuff! My favorite ways to do this are through masterclasses (aka training, webinars, etc), challenges and PDF freebies. I’m also a huge fan of free calls to help people with a problem they are having. Huge opportunity there to show what you’re throwing down.

I know a lot of people have a hard time figuring out how to put something like this together so I’m going to give you a super simple formula to do just that.

1. Ask people what they want.
2. Figure out what result you want people to get. It’s usually a first step but sometimes it can be a full fledged major outcome.
3. List out 3 to 5 steps they need to take to get there. Pssstt….you just created your outline.
4. Develop an intro/overview to start with.
5. Fill in the details within the 3 to 5 steps. Boom. You ‘ve got your content!
6. Put together any files, landing pages, and emails you need and you are done!

**Oh…and repurpose the daylights out of that shit.

What masterclasses, challenges or freebies can you put together that will allow you to show your stuff?

ABOUT SUZANNE PROKSA, SHRM-SCP, SPHR, HHP

Hey there! I'm Suzanne, a SHRM-SCP and SPHR certified Human Resources and Business Strategist, IAWP Certified Wellness Coach, AADP certified Holistic Health Practitioner, and autoimmune educator with a passion for helping women navigate all things life and business. 

I've been in HR since 1999 and have run businesses since 2004 (unless you also count my adventures selling "all the things" as a kid - then we need to go WAY back. 

I thrive on supporting, coaching, and creating programs for women and people-focused organizations and online businesses so they can positively impact the lives of others.

 LinkedIn | Instagram | Facebook | YouTube | TikTok | Threads | Twitter (X) | Pinterest | Medium

Today's valuable content is sponsored by Kajabi. Use my affiliate link for a 30-Day Free Trial!