"I know a lot of people have a hard time figuring out how to put something like this together." -Suzanne Proksa

Online business is an odd duck. I remember as a newbie struggling with the whole give away the farm for free thing. Yes, yours truly had the BIG mindset issue around giving away free value. Now I LOVE it!

When people say that people will still work with you even if you give tons of free value, it’s true to an extent. One major theme I’ve noticed in all of the sales books I’ve read lately is even they say to be of service, provide value, overdeliver, etc. 2024 UPDATE: I do NOT recommend giving away everything for free. I know someone with a last name that starts with "H" is making bank on this concept but he is also already a millionaire.

Provide value. Provide service. Let people know what you offer. 

What’s in it for you?

You get to show your stuff! My favorite ways to do this are through masterclasses (aka training, webinars, etc), challenges and PDF freebies. I’m also a huge fan of free calls to help people with a problem they are having. Huge opportunity there to show what you’re throwing down.

I know a lot of people have a hard time figuring out how to put something like this together so I’m going to give you a super simple formula to do just that.

1. Ask people what they want.
2. Figure out what result you want people to get. It’s usually a first step but sometimes it can be a full fledged major outcome.
3. List out 3 to 5 steps they need to take to get there. Pssstt….you just created your outline.
4. Develop an intro/overview to start with.
5. Fill in the details within the 3 to 5 steps. Boom. You ‘ve got your content!
6. Put together any files, landing pages, and emails you need and you are done!

**Oh…and repurpose the daylights out of that shit.

What masterclasses, challenges or freebies can you put together that will allow you to show your stuff?

ABOUT SUZANNE PROKSA, SHRM-SCP, SPHR, HHP

I'm Suzanne Proksa. A SHRM-SCP and SPHR certified Human Resources and Business Strategist, IAWP Certified Wellness Coach, AADP certified Holistic Health Practitioner, fierce supporter of women, and autoimmune educator + advocate. My focus is supporting, coaching, and creating programs for women, people-focused organizations, and online businesses so they can positively impact their own lives and those of others.

In my time as an online strategist, I've helped thousands of women gain confidence, establish clarity in their businesses, get visible and drive audience growth, create simple strategies and automation to grow their businesses, crush their tech challenges, and start making sales. During my time in HR, I have launched and led multiple initiatives to enrich and improve company culture and the employee experience. I've had my hands in business nearly my entire life starting when I was a kid selling my creations in my neighborhood. My business Bliss Candles was a Featured Seller on Etsy, featured in the book “How to Make Money on Etsy,” and a community favorite - and also a trailblazer in online marketing for small business.

My work has been published and featured in the Huffington Post, Medium, Thrive Global, the Amazing Women of Influence Summit, and on my beloved podcasts.

I've been honored with nominations for the MISHRM Human Resources Lifetime Achievement Award, the HR Unite! Inspire Award, and the HR Unite! TA Trailblazer Award.

When I'm not loving on my business or being the best HR leader I can be -- I'm lifting up people however I can, strength training, studying all things women's health, geeking out over technology, attending networking events, and working/living in the beautiful oasis I've built at home.

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