"Much like your page likers, you need to make sure that you have your ideal peeps on your email list." - Suzanne Proksa

If you are expecting to use Facebook ads in the future, check out my tips on 3 things you should make sure you are doing now to ensure that your audience is laser focused and you aren’t tossing dolla bills out the window. 

 1. Make sure your Facebook Page likes are your ideal clients or customers.

In the future, you will likely be using this audience to do two things including marketing directly to them and creating look-a-like audiences from them.  Therefore, you want to make sure these are your ideal peeps or Facebook will be targeting people who are not your ideals (aka you will be spending money on advertising to people who will not buy from you). 

When inviting people to like your page, make sure they are the right people.  You want quality over quantity.

 2. Get your pixel installed on your website, lead pages, training sites, etc.

Another audience that you will be able to create is your website visitors.  What better people to market to – an audience of people who are already interested in what you have to offer and have checked you out!  In order to do this, you need to have your Facebook pixel installed in the header so that you can even track these visitors.

If you have a Wordpress site, you can find plugins that will allow you to add this easily without being a tech genius.

3. Make sure your email list contains your ideal clients and customers.

Much like your page likers, you need to make sure that you have your ideal peeps on your email list.  This is why it is super important to poll your audience and give them exactly what they want and need before putting any freebies, webinars, trainings, etc out there. 

You can import your email list and create look-a-like audiences to market to with Facebook ads.  So the same reasoning applies here that applies with your page likers.

A little work ahead of time can give you audiences who are perfect for your biz!

FREQUENTLY ASKED QUESTIONS

How should I prepare before running Facebook ads?
Suzanne recommends three things: make sure your Facebook Page likes are your ideal clients, install the Facebook pixel on your website and lead pages, and make sure your email list contains your ideal clients and customers.

Why does it matter who likes my Facebook business page?
You will likely market directly to your page likers and build look-a-like audiences from them. If they are not your ideal clients, you will spend money advertising to people who will not buy from you, so aim for quality over quantity.

Why should I install the Facebook pixel on my website?
The pixel, installed in your site header, tracks your website visitors so you can market to people who are already interested in what you offer. On a WordPress site, plugins let you add it without being a tech genius.

Can I use my email list for Facebook ads?
Yes. You can import your email list and create look-a-like audiences from it, so poll your audience and offer exactly what they want before putting out freebies, webinars, or trainings.

ABOUT SUZANNE PROKSA, SHRM-SCP, SPHR, HHP

I'm Suzanne Proksa. A SHRM-SCP and SPHR certified Human Resources and Business Strategist, IAWP Certified Wellness Coach, AADP certified Holistic Health Practitioner, fierce supporter of women, and autoimmune educator + advocate. My focus is supporting, coaching, and creating programs for women, people-focused organizations, and online businesses so they can positively impact their own lives and those of others.

In my time as an online strategist, I've helped thousands of women gain confidence, establish clarity in their businesses, get visible and drive audience growth, create simple strategies and automation to grow their businesses, crush their tech challenges, and start making sales. During my time in HR, I have launched and led multiple initiatives to enrich and improve company culture and the employee experience. I've had my hands in business nearly my entire life starting when I was a kid selling my creations in my neighborhood. My business Bliss Candles was a Featured Seller on Etsy, featured in the book “How to Make Money on Etsy,” and a community favorite - and also a trailblazer in online marketing for small business.

My work has been published and featured in the Huffington Post, Medium, Thrive Global, the Amazing Women of Influence Summit, and on my beloved podcasts.

I've been honored with nominations for the MISHRM Human Resources Lifetime Achievement Award, the HR Unite! Inspire Award, and the HR Unite! TA Trailblazer Award.

When I'm not loving on my business or being the best HR leader I can be -- I'm lifting up people however I can, strength training, studying all things women's health, geeking out over technology, attending networking events, and working/living in the beautiful oasis I've built at home.

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