"People resonate with authenticity. Go live, share your story, and let your audience see the face behind the magic."

I hope this message finds you with coffee in hand and ready to take your business visibility to new heights! Today, we're diving deep into one of the most impactful aspects of growing your business: determining where your visibility time is best spent. So grab your notepad and let's chat about some solid, actionable strategies that will have your audience knocking down your virtual doors.

First things first, understanding where your target audience hangs out is key. It's like finding your tribe in this vast digital jungle. Are they scrolling through Instagram? Pinning like pros on Pinterest? Or listening to their favorite podcasts while they commute? Knowing this will guide where you should focus your efforts so you're not wasting precious time on platforms that don’t bring returns.

For those of you in health and wellness, listen up! Instagram, Pinterest, and Facebook should be your go-to platforms. Instagram, with its visual appeal and engagement power, and Pinterest, with its eternal searchability, can become your new best friends. And let's not forget Facebook – great for striking up conversations and building a community.

Now, let's chat about making an impact. You all know I've been touting the incredible power of public platforms. Think about going beyond your usual circle and getting noticed in a crowded space—it's all about standing out! I've had some great success with Pinterest recently, and believe me, it's worth a shot if you haven't ventured there yet.

Live video is another golden opportunity to build real, meaningful connections. Don't freak out—this doesn't mean you have to be a seasoned newscaster. Just be yourself! People resonate with authenticity. Go live, share your story, and let your audience see the face behind the magic.

Customization is crucial. Your strengths should determine where you shine most.

Are you fabulous at talking and presenting? Pitch yourself to be a guest on podcasts or summits.

Got a knack for writing? Focus on blogs and publications.

Love the spontaneous chat? Instagram Stories might be your jam.

Pick your top two platforms and own them without spreading yourself too thin.

For those interested in some insider goodies, I’ve got you covered. Our Facebook group is an excellent place for collaboration. Tap into freebies like my "Facebook Disenchanted Girl's Guide to Marketing". It’s packed with gems to help you navigate the sometimes overwhelming landscape of digital marketing.

As you ponder where to spend your visibility time, remember the core takeaway: Choose platforms that align with your strengths and where your audience actively hangs out. This way, you can deliver standout content without spreading yourself too thin. 

Now go forth and conquer, my friends! Let’s make this journey fun, impactful, and most importantly, successful. 

OTHER RESOURCES 

ABOUT SUZANNE PROKSA, SHRM-SCP, SPHR, HHP

I'm Suzanne Proksa. A SHRM-SCP and SPHR certified Human Resources and Business Strategist, IAWP Certified Wellness Coach, AADP certified Holistic Health Practitioner, fierce supporter of women, and autoimmune educator + advocate. My focus is supporting, coaching, and creating programs for women, people-focused organizations, and online businesses so they can positively impact their own lives and those of others.

In my time as an online strategist, I've helped thousands of women gain confidence, establish clarity in their businesses, get visible and drive audience growth, create simple strategies and automation to grow their businesses, crush their tech challenges, and start making sales. During my time in HR, I have launched and led multiple initiatives to enrich and improve company culture and the employee experience. I've had my hands in business nearly my entire life starting when I was a kid selling my creations in my neighborhood. My business Bliss Candles was a Featured Seller on Etsy, featured in the book “How to Make Money on Etsy,” and a community favorite - and also a trailblazer in online marketing for small business.

My work has been published and featured in the Huffington Post, Medium, Thrive Global, the Amazing Women of Influence Summit, and on my beloved podcasts.

I've been honored with nominations for the MISHRM Human Resources Lifetime Achievement Award, the HR Unite! Inspire Award, and the HR Unite! TA Trailblazer Award.

When I'm not loving on my business or being the best HR leader I can be -- I'm lifting up people however I can, strength training, studying all things women's health, geeking out over technology, attending networking events, and working/living in the beautiful oasis I've built at home.

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