"People love real. They want to see the person behind the business."

I'm thrilled to bring you some golden nuggets straight from Business Mojo and Margaritas. If you haven’t checked it out yet, you’re in for a treat. Today’s topic? It’s all about leveling up your relationship-building skills. Yep, those might just be the secret sauce to your success!

Here's the thing: while strategies and techniques are essential, there's something about genuine connections that can make your business truly shine. You’ve probably heard the saying that people buy from brands they know and trust. Let’s dig into how **you** can be that brand, shall we?

1. Start Small, Be Authentic:

You don’t need to launch into grand gestures. Begin with something as simple as commenting on social media posts with genuine insights. Remember, you’re an expert in your field. You’ve got valuable knowledge that people are eager to learn from. So next time someone throws out a question or dilemma on Insta, Facebook, or LinkedIn, jump in with your wisdom. Your goal? To offer value and make their day a bit better.

2. Show Kindness and Relatability:

In today’s digital world, kindness stands out. Everyone's on the lookout for authentic connections. Share your personal stories, your highs, your lows, and everything in-between. Whether it’s a win in your business journey or a lesson learned from a setback, your stories create a meaningful bond. People love real. They want to see the person behind the business.

3. Share Your Daily Life:

This might seem trivial, but trust me on this. Sharing snapshots of your day-to-day life gives people a peek into your world. Forget the notion that your business feed should be strictly business. The amazing Sasha Grey – yes, the inspiration we talked about in the podcast – has built a massive following by being raw and real. So go ahead, post that coffee mug photo or that behind-the-scenes snapshot of your workspace.

4. Spread Inspiration:

Your journey is unique and powerful. Share it! Someone out there needs to hear about how you’ve navigated challenges and emerged stronger. These stories inspire and empower others. Empoweration – let’s coin that term right now!

Takeaway Time:

Ask yourself, where do you shine when it comes to building relationships? Is it through one-on-one conversations, engaging social media interactions, or perhaps storytelling? I’d love to hear about it! Share your insights in our Facebook group. 

Wrapping it up with a virtual toast to genuine connections. Remember, building relationships may take time and effort, but the rewards? Oh, they’re so worth it. Let’s make those connections count and sprinkle some magic on our business journeys.

Cheers to your success,

P.S. Got some stellar relationship-building tips of your own? Don’t keep them to yourself! Share them in the group, and let’s grow together! 

OTHER RESOURCES 

ABOUT SUZANNE PROKSA, SHRM-SCP, SPHR, HHP

I'm Suzanne Proksa. A SHRM-SCP and SPHR certified Human Resources and Business Strategist, IAWP Certified Wellness Coach, AADP certified Holistic Health Practitioner, fierce supporter of women, and autoimmune educator + advocate. My focus is supporting, coaching, and creating programs for women, people-focused organizations, and online businesses so they can positively impact their own lives and those of others.

In my time as an online strategist, I've helped thousands of women gain confidence, establish clarity in their businesses, get visible and drive audience growth, create simple strategies and automation to grow their businesses, crush their tech challenges, and start making sales. During my time in HR, I have launched and led multiple initiatives to enrich and improve company culture and the employee experience. I've had my hands in business nearly my entire life starting when I was a kid selling my creations in my neighborhood. My business Bliss Candles was a Featured Seller on Etsy, featured in the book “How to Make Money on Etsy,” and a community favorite - and also a trailblazer in online marketing for small business.

My work has been published and featured in the Huffington Post, Medium, Thrive Global, the Amazing Women of Influence Summit, and on my beloved podcasts.

I've been honored with nominations for the MISHRM Human Resources Lifetime Achievement Award, the HR Unite! Inspire Award, and the HR Unite! TA Trailblazer Award.

When I'm not loving on my business or being the best HR leader I can be -- I'm lifting up people however I can, strength training, studying all things women's health, geeking out over technology, attending networking events, and working/living in the beautiful oasis I've built at home.

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