"But, here’s the kicker: trying to be everything to everyone can leave you with an empty client roster and a bank account filled with cobwebs."

Today, we're diving into a golden question: Is your marketing targeted enough?

Now, I know we're all passionate about making an impact and helping everyone we can. Our inner superhero screams, "No woman left behind!" But, here’s the kicker: trying to be everything to everyone can leave you with an empty client roster and a bank account filled with cobwebs. Yikes, nobody wants that.

So let’s chat about the power of targeted marketing and how getting specific can actually expand your reach. Picture this: instead of speaking to a faceless crowd, you’re having a heart-to-heart with someone who feels truly understood. Sounds amazing, right?

Here are three juicy takeaways to help you sharpen your marketing focus:

1. Know Your People

It's time to get cozy with your audience. Who exactly are you talking to? Dive deep into understanding what they want, how they speak, and what really makes them tick. By doing this, you'll build stronger relationships and foster trust. Remember, if you don't converse and listen to your audience, you're in the dark.

2. The Magic of Free Calls

One of my favorite ways to learn about my tribe is through free calls or assessments. These are golden opportunities to connect on a deeper level. Your audience gets tons of value (picture them flipping over a $300 coaching session for free!), and you gain priceless insights. It’s a win-win. During these sessions, solve a problem for them and ask a few key questions. Voila, you’ve got the secret language of your peeps.

3. Leverage Surveys

Surveys are your best friend. Offer a free call in exchange for a completed survey. This not only entices your audience but also provides you with detailed information about their desires and pain points. It's like peeking into their mind and understanding exactly what they need from you.

Alright, down to the action steps! Reflect honestly on these questions:

- Do you feel like your marketing is targeted enough?

- Have you ever had a mini freak-out at the thought of narrowing your audience?

Trust me, you’re not alone if you’ve experienced some anxiety about this. Almost everyone has. But here’s the thing—there are plenty of people out there who are craving what you’ve got. By speaking directly to them in their own language, you’re not excluding; you’re creating a special club where they feel seen, heard, and valued.

So, take a deep breath and start narrowing down. Your ideal clients are waiting to find you.

I can’t wait to hear your thoughts. Hop over to our Facebook group and spill the beans! Let's support each other in the quest to refine our marketing strategies.

Until next time, cheers to your success! 🍹

OTHER RESOURCES 

ABOUT SUZANNE PROKSA, SHRM-SCP, SPHR, HHP

I'm Suzanne Proksa. A SHRM-SCP and SPHR certified Human Resources and Business Strategist, IAWP Certified Wellness Coach, AADP certified Holistic Health Practitioner, fierce supporter of women, and autoimmune educator + advocate. My focus is supporting, coaching, and creating programs for women, people-focused organizations, and online businesses so they can positively impact their own lives and those of others.

In my time as an online strategist, I've helped thousands of women gain confidence, establish clarity in their businesses, get visible and drive audience growth, create simple strategies and automation to grow their businesses, crush their tech challenges, and start making sales. During my time in HR, I have launched and led multiple initiatives to enrich and improve company culture and the employee experience. I've had my hands in business nearly my entire life starting when I was a kid selling my creations in my neighborhood. My business Bliss Candles was a Featured Seller on Etsy, featured in the book “How to Make Money on Etsy,” and a community favorite - and also a trailblazer in online marketing for small business.

My work has been published and featured in the Huffington Post, Medium, Thrive Global, the Amazing Women of Influence Summit, and on my beloved podcasts.

I've been honored with nominations for the MISHRM Human Resources Lifetime Achievement Award, the HR Unite! Inspire Award, and the HR Unite! TA Trailblazer Award.

When I'm not loving on my business or being the best HR leader I can be -- I'm lifting up people however I can, strength training, studying all things women's health, geeking out over technology, attending networking events, and working/living in the beautiful oasis I've built at home.

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