"You can’t skimp on the visuals. Pinterest is a visual wonderland; your pins must be attractive, professional, and legible."

Today, we've got a juicy topic lined up for you: how coaches and consultants can use Pinterest strategically to drive traffic and get leads. It's all about grabbing that extra edge with minimal effort, because who doesn't love efficiency, right?

Imagine having a platform that continues to work for you long after you’ve done the initial setup. That's Pinterest! It's like having an evergreen garden that keeps blooming month after month. In our latest podcast episode, I had a fantastic chat with Jana Osofsky, a Pinterest strategist and all-around content whiz, who shared her golden tips for leveraging Pinterest without pulling your hair out.

Why Pinterest, Though?

First things first, why should you—an amazing coach or consultant—even bother with Pinterest? Jana made a compelling case by explaining that Pinterest is not just another social media platform; it's a visual search engine. This subtle difference changes everything. Unlike platforms where you need to hustle every day to stay visible, Pinterest lets you plant seeds that grow over time. Pins can continue to attract traffic for years. Yes, years!

A Platform with High Purchase Intent

Here’s a tidbit that got me really excited: Pinners are often seriously looking to buy. Jana mentioned that a whopping number of Pinterest users have made purchases because of something they found on the platform, and they spend more on average compared to Facebook users. That’s some food for thought if you’re all about generating sales!

Your Actionable Takeaways

1. Optimize & Automate:

Jana emphasized the importance of setting up your Pinterest profile optimally from the get-go. Use tools like Tailwind for scheduling so you can pin consistently without living on the platform. Imagine posting just 15 to 30 pins a day with ease and seeing your traffic soar! Balance your pins with both your content and quality content from others. It's like mixing your favorite cocktail: a bit of your special recipe with a dash of amazing flavors from others.

2. Visual Appeal:

You can’t skimp on the visuals. Pinterest is a visual wonderland; your pins must be attractive, professional, and legible. Tools like Canva are your best friends here. And for those extra-polished templates? Creative Market is a shopping spree worth taking. Think of your pins as the front door to your best content. Make them inviting!

3. Keyword Research is Gold:

Jana stressed the importance of doing thorough keyword research. Use keywords in your pins, boards, and descriptions to make sure your ideal clients can find you. If the pinners are searching, you want to light up their path to your amazing content. 

4. Always Include a Strong Call to Action:

Each pin should be a little nudge asking readers to click through to your site. Whether it’s “Join my free webinar,” “Download my helpful guide,” or “Read the full article,” make it clear and compelling. You're not just pinning pretty pictures; you're beckoning people to take the next step.

Success Formula

Here’s a mini formula from our chat:

Attractive, readable visuals + strong keywords + consistent pinning = a stream of traffic ready to drink your delightful content cocktails.

A Fun Side Note

During our conversation, Jana and I couldn’t help but chat about my online group. Jana had such kind words to say about it, so if you’re looking for a supportive space to share and grow, come hang out with us. 

As always, my goal is to help you maximize your efforts while keeping things fun and light. Implement these strategies, and I promise Pinterest will become a key player in driving your business forward with minimal day-to-day effort.

P.S. For a deeper dive into these strategies, don’t forget to catch the full episode of our podcast where Jana spills even more Pinterest secrets. Happy Pinning!

OTHER RESOURCES 

ABOUT SUZANNE PROKSA, SHRM-SCP, SPHR, HHP

I'm Suzanne Proksa. A SHRM-SCP and SPHR certified Human Resources and Business Strategist, IAWP Certified Wellness Coach, AADP certified Holistic Health Practitioner, fierce supporter of women, and autoimmune educator + advocate. My focus is supporting, coaching, and creating programs for women, people-focused organizations, and online businesses so they can positively impact their own lives and those of others.

In my time as an online strategist, I've helped thousands of women gain confidence, establish clarity in their businesses, get visible and drive audience growth, create simple strategies and automation to grow their businesses, crush their tech challenges, and start making sales. During my time in HR, I have launched and led multiple initiatives to enrich and improve company culture and the employee experience. I've had my hands in business nearly my entire life starting when I was a kid selling my creations in my neighborhood. My business Bliss Candles was a Featured Seller on Etsy, featured in the book “How to Make Money on Etsy,” and a community favorite - and also a trailblazer in online marketing for small business.

My work has been published and featured in the Huffington Post, Medium, Thrive Global, the Amazing Women of Influence Summit, and on my beloved podcasts.

I've been honored with nominations for the MISHRM Human Resources Lifetime Achievement Award, the HR Unite! Inspire Award, and the HR Unite! TA Trailblazer Award.

When I'm not loving on my business or being the best HR leader I can be -- I'm lifting up people however I can, strength training, studying all things women's health, geeking out over technology, attending networking events, and working/living in the beautiful oasis I've built at home.

LinkedIn | Instagram | Facebook | YouTube | Threads | Pinterest | Medium