"Whether or not you land a TEDx talk, having a signature story is crucial. It’s the heart of why you do what you do and a way to connect deeply with your audience."

I had an incredible chat with the sensational Lori Granito on Business Mojo and Margaritas, and let me tell you, her energy is as infectious as a dance floor anthem!

Lori isn't just any entrepreneur; she’s a four-time TEDx speaker and a two-time Entrepreneur of the Year award winner. She's built million-dollar businesses and is on a mission to help more women do the same. Are you ready to learn how to land your first TEDx talk and turn it into a million-dollar message? Then buckle up, because today's newsletter is overflowing with golden nuggets of wisdom.

The Magic of TEDx: Why You Should Care

Lori spilled the beans on why getting on that famous red dot can be a game-changer for your business. Imagine having instant credibility as an expert in your field. Lori's first TEDx talk catapulted her reputation, shifted perceptions, and even changed her industry. Essentially, a TEDx talk is like giving your business a megaphone and ensuring the right people hear your message.

Actionable Nuggets for Your TEDx Journey

1. Embrace Your Story: Lori emphasizes that your unique story holds immense power. Don’t keep it bottled up. Your story isn’t just about you; it’s a gift for those who need to hear it. Stop thinking that you need Oprah-level credentials to apply. Focus on your idea worth sharing and craft it thoughtfully.
2. Application Tips: One common mistake is psyching yourself out even before you hit send. Spend quality time on defining your idea. Make sure it’s focused and impactful. Remember, TEDx organizers are looking for ideas that spark conversations, not just shiny resumes.
3. Signature Story: Whether or not you land a TEDx talk, having a signature story is crucial. It’s the heart of why you do what you do and a way to connect deeply with your audience. Lori says it doesn’t have to be tragic or long, but it must be truthful and resonate emotionally with your listeners.

Becoming a Millionaire: Believe Bigger, Aim Higher

Lori didn’t stop at TEDx advice; she delved into how you can scale your business to reach that elusive million-dollar mark. She shared that only 2% of women-owned businesses hit a million dollars in annual revenue. But here’s the kicker—it’s not magic, just math! Breaking down your big goals into manageable chunks can make the impossible, possible.

Tips for Your Million-Dollar Journey

1. Believe It’s Possible: Whatever your current target, add another zero to it. Scaling up starts with a mindset shift. Imagine yourself achieving it; visualize the journey and the success.
2. Roadmap to Success: Take a hard look at your business model and strategize a clear pathway from where you are now to that million-dollar milestone. Lori’s retreat in Bali is an excellent example of taking time to focus, recharge, and refocus on your business goals.
3. Leverage Public Speaking: According to Lori, getting seen and heard is crucial. Public speaking gigs, including TEDx, put you in front of influential audiences. These platforms can catapult your business in ways you can’t even imagine.

So, why wait? The world is waiting for your story, your ideas, and your brilliance. Go ahead, start crafting that TEDx application, polish your signature story, and believe in your power to achieve those big hairy audacious goals.

Until next time, keep rocking your business and savoring life’s little joys.

OTHER RESOURCES 

ABOUT SUZANNE PROKSA, SHRM-SCP, SPHR, HHP

I'm Suzanne Proksa. A SHRM-SCP and SPHR certified Human Resources and Business Strategist, IAWP Certified Wellness Coach, AADP certified Holistic Health Practitioner, fierce supporter of women, and autoimmune educator + advocate. My focus is supporting, coaching, and creating programs for women, people-focused organizations, and online businesses so they can positively impact their own lives and those of others.

In my time as an online strategist, I've helped thousands of women gain confidence, establish clarity in their businesses, get visible and drive audience growth, create simple strategies and automation to grow their businesses, crush their tech challenges, and start making sales. During my time in HR, I have launched and led multiple initiatives to enrich and improve company culture and the employee experience. I've had my hands in business nearly my entire life starting when I was a kid selling my creations in my neighborhood. My business Bliss Candles was a Featured Seller on Etsy, featured in the book “How to Make Money on Etsy,” and a community favorite - and also a trailblazer in online marketing for small business.

My work has been published and featured in the Huffington Post, Medium, Thrive Global, the Amazing Women of Influence Summit, and on my beloved podcasts.

I've been honored with nominations for the MISHRM Human Resources Lifetime Achievement Award, the HR Unite! Inspire Award, and the HR Unite! TA Trailblazer Award.

When I'm not loving on my business or being the best HR leader I can be -- I'm lifting up people however I can, strength training, studying all things women's health, geeking out over technology, attending networking events, and working/living in the beautiful oasis I've built at home.

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