I hope you're doing fabulous and ready for some juicy morsels of wisdom I've been dying to share with you! Today, I want to talk about a subject that's had many of us pulling our hair out: collecting email addresses in your Facebook group while staying GDPR compliant. Yep, that's right, I've cracked the code and I'm here to spill the tea so you can do the same and keep your sanity intact.
First things first, why collect emails from your Facebook group? Well, having a robust email list is like having a VIP guest list for your business. It's where the magic happens and, let's be honest, where you can build those deep, meaningful Oprah-style relationships. But if the word GDPR sends a shiver down your spine, don't worry. I've got a rock-solid strategy that will have you gathering emails like a boss and staying compliant.
So, what's the secret sauce? Here’s the step-by-step strategy that I've perfected:
1. Optional Email Collection:
When folks join my Facebook group, I ask for their email but—here's the kicker—it's totally optional. No pressure! I'm all about giving people the choice which makes the whole process feel less invasive. Plus, I sweeten the deal by offering a freebie package over on Kajabi that they can only snag if they join my SuzCrew (fancy name for my email list).
2. Enter: Google Sheets and Zapier:
Once members share their email, I promptly copy that info into a Google Sheet along with answers to my market research questions. These insights are pure gold! Next, I use Zapier to automatically pull email addresses from my Google Sheet into ActiveCampaign. Voila! My list stays updated without my lifting a finger.
3. GDPR Goodness with a Holding List:
Now here's where things get snazzy. With GDPR throwing curveballs our way, I added an extra step: a holding list. Yep! New emails first go into this holding area. Then, an email automation kicks in, thanking them for joining my Facebook group and asking for email confirmation. The magic click moves them to my main list, applies the right tags, and notes the confirmed date. Brilliant, right?
4. Transparency is Key:
The key to staying GDPR compliant while making people feel like insiders is transparency. When they receive that confirmation email, they know exactly what they've signed up for, and they know the fabulous freebies awaiting them. This trust-building step is crucial and makes them more likely to hit that "yes" button.
5. Consistent Follow-Up:
For those fabulous souls who sign up for a freebie but not the main list, I have a little trick up my sleeve. Conditional fields in every email remind them about the SuzCrew with a cheeky nudge: "Hey, didn't forget to join the fun, did you?" This persistent yet friendly reminder has worked wonders in boosting my main list.
And there you have it! My insider secrets to collecting emails in your Facebook group without breaking any GDPR rules. Implement these steps, and you'll not only stay compliant but also grow a community of engaged, loyal followers who can't wait to open your next email.
Remember, if you ever feel overwhelmed by the techy stuff or just need a little pep talk, I'm here for you! Drop into my Facebook group and let’s navigate this entrepreneurial journey together.
Till next time, keep shining and keep collecting those emails like the boss you are!
Pssssttt... this newsletter was made with the Kajabi Newsletters product. Want a free 30 day trial? Use my link at https://suzpro.co/kajabi.
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