This is a tough topic because nobody wants to admit they may be to blame for their client attraction woes but the truth is, that is usually where the blame lies. Let’s dive in.
1. Lack of Clarity
I see women every day who cannot easily tell me what they do and who they serve. This is a huge problem because if you don’t know, your potential clients don’t know either. If they see you posting about weight loss one day and Fibromyalgia tips the next, they are going to be confused.
You need to choose what you are going to be THE expert in and stay in your lane. The only way to be that expert and provide what your people want and will PAY for is to live it, love it and do it. Every damn day.
2. Mindset Woes and Fear
Women seem to have a natural tendency to collect mindset woes like party favors and then add a nice dose of fear to top off the mix.
Are you a collector?
Some of the most popular things I see are...
As a business strategist, one of the first things I look at when someone is struggling in their business is whether or not they are clear on who they are serving, their mission, their core values, and where they should be focusing their efforts.
More often than not, people exclaim with glee that they are clear on all of those things and have all of the necessary pieces in place. And more often than not, they really don’t have those things and it is a hard pill to swallow.
When we go into business, we often have a beautiful visual of how it’s going to be and we go into it wanting to help all of the people. Health Coaches, for instance, often go into the field wanting to help women lose weight. Way too broad and snooze worthy to boot. It’s not their fault. It’s just our strong desire to make our mark and impact on the world has us reluctant to narrow...