This is a tough topic because nobody wants to admit they may be to blame for their client attraction woes but the truth is, that is usually where the blame lies. Let’s dive in.
Listen to the Podcast:
1. Lack of Clarity
I see women every day who cannot easily tell me what they do and who they serve. This is a huge problem because if you don’t know, your potential clients don’t know either. If they see you posting about weight loss one day and Fibromyalgia tips the next, they are going to be confused.
You need to choose what you are going to be THE expert in and stay in your lane. The only way to be that expert and provide what your people want and will PAY for is to live it, love it and do it. Every damn day.
2. Mindset Woes and Fear
Women seem to have a natural tendency to collect mindset woes like party favors and then add a nice dose of fear to top off the mix.
Are you a collector?
Some of the most...
I always talk about my epic fail as a health coach when I was creating offers with what people needed rather than what they wanted. The result was a seriously empty bank account.
People purchase based upon wants and perceived needs. My people didn’t want gut healing help (which they truly needed). Their perception was that they just needed some minor dietary changes and minimal movement to help with their inflammatory issues. They wanted to be able to do things with their families again but they didn’t want to put in much work. Sad but true.
My offers involved a lot of work and several changes. They were far from what people wanted both in content and structure.
Talk to your people. Find out what they really want right down to how they want it structured. If they aren’t thrilled about what you’ve come up with, find out why and dig deeper to find out what they will...
When I was a Health Coach, I used to study medication commercials to “diagnose” the science behind what the medication was really doing. Was it manipulating something in the liver? In the brain? Was it really just a drug with a ton of side effects that did the same thing a natural remedy could do (*cough…Humira)?
This curious nature helped me find solutions for clients because it helped me dive even deeper into root causes of problems my clients were dealing with.
Fast forward to the love of my life…business strategy. Now I study commercials to see how they are structured to lure in the consumer and get them to buy. While I certainly read “all of the books” and listen to podcasts and devour magazine articles and online advice, there is nothing like diving deep into real life examples of how big companies are applying strategy to their businesses….and winning.
Lately, there has been a lot of talk from frustrated entrepreneurs who can’t get people to actually pay them for the services and programs. It’s disheartening and can make even the most badass of entrepreneurs want to throw in the towel.
When we go to try to diagnose what is happening to make our biz efforts bomb, we have to be open to looking within and how we may be sabotaging our own efforts. Only read on when you are in a place where you can embrace this and empower yourself to make some changes.
The first 5 things I’m going to discuss are typically where your “I can’t afford it” people fall. And I am referring specifically to those who actually can afford it but they aren’t investing. Let’s dive in!
As a business strategist, one of the first things I look at when someone is struggling in their business is whether or not they are clear on who they are serving, their mission, their core values, and where they should be focusing their efforts.
More often than not, people exclaim with glee that they are clear on all of those things and have all of the necessary pieces in place. And more often than not, they really don’t have those things and it is a hard pill to swallow.
When we go into business, we often have a beautiful visual of how it’s going to be and we go into it wanting to help all of the people. Health Coaches, for instance, often go into the field wanting to help women lose weight. Way too broad and snooze worthy to boot. It’s not their fault. It’s just our strong desire to make our mark and impact on the world has us reluctant to narrow...