Online business is an odd duck. I remember as a newbie struggling with the whole give away the farm for free thing. Yes, yours truly had the BIG mindset issue around giving away free value. Now I LOVE it!
When people say that people will still work with you even if you give tons of free value, it’s true. One major theme I’ve noticed in all of the sales books I’ve read lately is even they say to be of service, provide value, overdeliver, etc.
What’s in it for you?
You get to show your stuff (think shake what your momma gave ya only in a business sense)! My favorite ways to do this are through masterclasses (aka training, webinars, etc), challenges and PDF freebies. I’m also a huge fan of free calls to help people with a problem they are having. Huge opportunity there to show what you’re throwing down.
I know a lot of people have a hard time figuring out how to put something like this together...