One of the most common questions I get asked is how to know how much is too much when it comes to free value. And I have to give my wishy washy answer….it depends. It depends on your business, what your goals are, what you are leading up to, and more.
What I can say is that your intuition can be a powerful tool. If you start to feel icky like I did about providing something free then it’s probably time to reign that in. Truth be told, my Instagram Famous Biz Babe Challenge, Load Up Your List Challenge and several Masterclasses I did this year ALL should have been paid offerings. Every single one. And participants told me that!
Today what I want to talk about is some guidelines to help you determine where to put on the brakes when sharing. Have you ever noticed that lately all of the posts in Facebook groups seem to be rah rah post without much substance? They are getting you excited and reeling you in without...
If you are expecting to use Facebook ads in the future, check out my tips on 3 things you should make sure you are doing now to ensure that your audience is laser focused and you aren’t tossing dolla bills out the window.
1. Make sure your Facebook Page likes are your ideal clients or customers.
In the future, you will likely be using this audience to do two things including marketing directly to them and creating look-a-like audiences from them. Therefore, you want to make sure these are your ideal peeps or Facebook will be targeting people who are not your ideals (aka you will be spending money on advertising to people who will not buy from you).
When inviting people to like your page, make sure they are the right people. You want quality over quantity.
2. Get your pixel installed on your website, lead pages, training sites, etc.
Another audience that you will...
Marketing takes time and effort.
But sometimes people take shortcuts, want the quick fix, or forget critical components that can sink their efforts.
In this video, Suzanne talks about what she affectionately calls hit it and quit it marketing and why it just doesn't work.
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When I was a Health Coach, I used to study medication commercials to “diagnose” the science behind what the medication was really doing. Was it manipulating something in the liver? In the brain? Was it really just a drug with a ton of side effects that did the same thing a natural remedy could do (*cough…Humira)?
This curious nature helped me find solutions for clients because it helped me dive even deeper into root causes of problems my clients were dealing with.
Fast forward to the love of my life…business strategy. Now I study commercials to see how they are structured to lure in the consumer and get them to buy. While I certainly read “all of the books” and listen to podcasts and devour magazine articles and online advice, there is nothing like diving deep into real life examples of how big companies are applying strategy to their businesses….and winning.
Lately, there has been a lot of talk from frustrated entrepreneurs who can’t get people to actually pay them for the services and programs. It’s disheartening and can make even the most badass of entrepreneurs want to throw in the towel.
When we go to try to diagnose what is happening to make our biz efforts bomb, we have to be open to looking within and how we may be sabotaging our own efforts. Only read on when you are in a place where you can embrace this and empower yourself to make some changes.
The first 5 things I’m going to discuss are typically where your “I can’t afford it” people fall. And I am referring specifically to those who actually can afford it but they aren’t investing. Let’s dive in!
Whether we have been the ones to put a hault to something that could make a miraculous change in our life or it is someone who is considering becoming a client, it is not uncommon for people to exhibit this kind of behavior. There are stages that people go through when there is a problem in their lives.
It is important to know this information so that you understand how to help your client or if they are in need of space to proceed to the next stage. I suggest doing a general categorization of your potential clients so that you know where to start. Following is an overview of what these stages look like:
Stage 1 – Pre-Contemplation
This is where people are in denial and can’t even see the problem.
The future or what might be is not a good enough motivator.
The “Why” is not strong enough.
The likelihood of getting them to work with you are slim if they are in this...