"In a world where differentiation is key, offering value-added products and services can set you apart from the competition and attract a loyal client base."   SUMMARY (AI ASSISTED) Are you ready to take your business to the next level, attract more clients, and pave the way for unprecedented success? In this article inspired by the insightful podcast episode with Gwendolyn Wilder, we delve into the dynamic strategies that can propel your business towards wilder success. Get ...

"The shift towards online ordering, curbside pickup, and delivery options has become a necessity in catering to the changing needs of consumers."   SUMMARY (AI ASSISTED) In the ever-evolving landscape of small businesses during the pandemic, there are crucial steps businesses must take to stay afloat and even thrive. The shift towards online ordering, curbside pickup, and delivery options has become a necessity in catering to the changing needs of consumers. To keep pace with ...

"By aligning your content with your goals, you can create teaser content, quotes, or simple posts to generate interest and drive engagement."   SUMMARY (AI ASSISTED) Are you battling a content creation slump? It happens to the best of us, especially when faced with brain fog or self-doubt. But fear not, as there are two easy ways to ignite your creativity and get back in the game. First, consider tailoring your content to a specific purpose, whether it's a new program ...

"I’m sure they had the standard answer, the survey on the receipt, but have there ever been any deep dives that actually reached further out to see what they could do to swoon a 70s child back into their establishments." It didn’t go unnoticed nor did it shock me that yet another big retailer has bit the dust. I have to admit that this one saddened me a bit. Without aging myself too badly, I am old enough to remember when Sears was THE place to go (especially for tools, ...

"While the allure of quick fixes and instant success stories may seem appealing, the foundation for a thriving online business lies in building genuine connections and fostering authenticity."  In today's fast-paced digital world, the realm of online marketing is constantly evolving. While the allure of quick fixes and instant success stories may seem appealing, the foundation for a thriving online business lies in building genuine connections and fostering authenticity. In this blog ...

"Much like your page likers, you need to make sure that you have your ideal peeps on your email list." If you are expecting to use Facebook ads in the future, check out my tips on 3 things you should make sure you are doing now to ensure that your audience is laser focused and you aren’t tossing dolla bills out the window.   1. Make sure your Facebook Page likes are your ideal clients or customers. In the future, you will likely be using this audience to do two things ...

"Comparisonitis can be the killer of dreams." Fear of doing Facebook Live…well the struggle is real for many people.  Whether it be because we are afraid of what others might think or feeling like we need a diva light and some crazy ass white or green curtain thing because an expert told us so, it can be a real barrier to growing our businesses.  Here are 5 steps to help you get past that fear: 1. Embrace your expertise. This alone will boost your confidence.  In the ...

"This curious nature helped me find solutions for clients because it helped me dive even deeper into root causes of problems my clients were dealing with." When I was a Health Coach, I used to study medication commercials to “diagnose” the science behind what the medication was really doing. Was it manipulating something in the liver? In the brain? Was it really just a drug with a ton of side effects that did the same thing a natural remedy could do (*cough…Humira)? This ...

"Contrary to popular belief, your brand is NOT your logo and colors.  It is what you stand for, who you help, your beliefs, and the feeling you want your potential clients to get."  I had the privilege to be involved in two amazing brand exercises and the result will be life changing for me and my business.  Contrary to popular belief, your brand is NOT your logo and colors.  It is what you stand for, who you help, your beliefs, and the feeling you want your potential ...