13 How to Leverage Free Content for More Sales with Michael Kelly

business and marketing the suzanne show Jan 01, 2023

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Summary:

In this reboot of one of my top SuzPro Live episodes, I speak with Mike Kelly, Founder of Membervault, about how your can leverage free content for more sales using the Membervault platform. Even today, this outside of the box thinking can make a huge difference in your income! Who wouldn't want more eyeballs on all of their offers with very little effort?

This podcast conversation between Suzanne Proksa and Michael Kelly, the co-founder of Membervault, discusses the concept of content and sales funnels. The speaker expresses their dislike for the term "funnel" as it implies a lack of control. They explain that Membervault can be used to house content such as videos, text, PDFs, or e-courses in order to help customers find what they are looking for more quickly and easily.

Additionally, they discuss how data can be used to measure engagement with content and how Membervault can be used to track user activity and automatically tag users in email systems such as Active Campaign and Drip. They also suggest upcycling or repurposing existing content as a way to build trust with an audience and start building a list.

Finally, they conclude that this strategy can be used by new entrepreneurs as well as those at mid-level. This podcast conversation discusses the importance of content creation and how Membervault can help users create and distribute their content. It begins by discussing how Membervault evolved from user feedback and now includes features such as tags, exposing content, and gamification with leaderboards and badges.