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48 The Big Lie: What's Going on with Online Entrepreneurship with Rachel Allen

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The Big Lie: What's Going on with Online Entrepreneurship with Rachel Allen

PUBLISHED: NOVEMBER 17, 2023

"The big lie is just that – it is not physically possible for you to do what companies with international marketing departments do."

-Rachel Allen


 

Guest Bio

Rachel Allen makes words make money. The owner of Bolt from the Blue Copywriting, she’s worked with some of the some of the top names in the entrepreneurial world -- including Jonathan Fields, Todd Herman, Shaa Wasmund, Marsha Shandur, and Mara Glatzel -- as well as influencers, brick-and-mortar businesses, and non-profits around the world in 21+ countries. She's consulted for clients in industries ranging from accounting to astrology, and her work has directly contributed to phenomenally successful launches, books that end up on airport bookshelves, and in one memorable case, a client getting an MBE. She's also run a phenomenally popular session at the World Domination Summit and regularly speaks to audiences of all sizes about effective communication.

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Summary

Welcome to the compelling world of online entrepreneurship, where dreams are realized, challenges are overcome, and big lies are debunked. In this podcast episode of The Suzanne Show, renowned business strategist Suzanne Proksa and copywriting expert Rachel Allen delve into the fascinating realm of online entrepreneurship, shedding light on the pervasive misconceptions and presenting invaluable insights for solopreneurs and industry leaders alike.

Rachel Allen introduces the concept of the "big lie," dispelling the notion that individuals can single-handedly achieve what businesses with whole teams struggle to do. She outlines the unrealistic expectations perpetuated within the solopreneur space and advocates for setting realistic goals and avoiding quick-fix promises. Aspiring entrepreneurs are encouraged to steer clear of resources that propagate unrealistic expectations and instead focus on tactics and strategies aligned with their unique business needs and objectives.

Additionally, Rachel emphasizes the significance of industry leaders and seasoned entrepreneurs taking responsibility for promoting healthier and more realistic expectations within the online business community. She advocates for a shift towards promoting authenticity and providing resources and advice that prioritize craftsmanship and genuine value. By acknowledging the contextual intricacies of success and encouraging sovereignty in decision-making, industry leaders can foster a more transparent and empowering environment for budding entrepreneurs.

With an astute analysis of the current state of online entrepreneurship, Rachel unravels the shifts and challenges prevalent in the industry. The discussion explores the impact of customer behavior changes, generational cohort shifts, and the evolving dynamics of online business. Rachel offers compelling insights into the evolving landscape, urging entrepreneurs to adapt and approach their business strategies with a human-centered, nuanced, and personalized approach.

In conclusion, Rachel emphasizes three pivotal takeaways from the discussion: debunking the big lie, recognizing the unique challenges of the current entrepreneurial landscape, and prioritizing human-centered, high-quality interaction. Infused with pragmatism and compassion, these takeaways serve as guiding principles for navigating the intricate world of online entrepreneurship. Aspiring and seasoned entrepreneurs are encouraged to realign their focus, embrace authenticity, and hone their craftsmanship to foster enduring client relationships and sustainable business growth.

For those eager to delve deeper into Rachel Allen's expertise and insights, she can be found across various platforms, including her website - Bolt from the Blue Copywriting, Facebook, Instagram, and LinkedIn. Rachel's expertise and personable approach make her a sought-after thought leader in the realm of entrepreneurship, and her engagement with audiences transcends traditional boundaries, making her an invaluable resource for those navigating the entrepreneurial journey.

As we bid adieu, let us carry forward the wisdom and clarity offered by Rachel Allen, embracing the nuanced realities of online entrepreneurship and charting our paths with authenticity and prowess. Stay tuned for more thought-provoking insights and empowering conversations as we continue to unravel the multifaceted world of business, personal growth, and entrepreneurship on The Suzanne Show. Until we meet again, let the adventure of entrepreneurship unfold with unwavering determination and boundless creativity.

About the Host

Suzanne Proksa, SHRM-SCP, SPHR, HHP

Suzanne Proksa is a SHRM-SCP and SPHR certified Human Resources and Business Strategist, IAWP Certified Wellness Coach, AADP certified Holistic Health Practitioner, and autoimmune educator/advocate. Suzanne’s focus is supporting, coaching, and creating programs for people-focused organizations and online businesses so they can positively impact the lives of others.

LinkedIn | Instagram | Facebook | YouTube | TikTok

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margin-bottom: 0px; margin-left: 0px; } #block-1701562718895 .block { /* default padding for desktop */ /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1701562718895 { text-align: ; } } #block-1701562718895 .block, [data-slick-id="1701562718895"] .block { display: flex; justify-content: flex-start; } #block-1701562718895 .image, [data-slick-id="1701562718895"] .image { width: 100%; overflow: hidden; border-radius: 4px; } #block-1701562718895 .image__image, [data-slick-id="1701562718895"] .image__image { width: 100%; } #block-1701562718895 .image__overlay, [data-slick-id="1701562718895"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 4px; } #block-1701562718895 .image__overlay-text, [data-slick-id="1701562718895"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1701562718895 .block, [data-slick-id="1701562718895"] .block { display: flex; justify-content: flex-start; } #block-1701562718895 .image__overlay, [data-slick-id="1701562718895"] .image__overlay { opacity: 0; } #block-1701562718895 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1701562803403 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1701562803403 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1701562803403 { margin-top: -20px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1701562803403 .block { /* default padding for desktop */ /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1701562803403 { text-align: ; } } #block-1701562803403 .block, [data-slick-id="1701562803403"] .block { display: flex; justify-content: flex-start; } #block-1701562803403 .image, [data-slick-id="1701562803403"] .image { width: 100%; overflow: hidden; border-radius: 4px; } #block-1701562803403 .image__image, [data-slick-id="1701562803403"] .image__image { width: 100%; } #block-1701562803403 .image__overlay, [data-slick-id="1701562803403"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 4px; } #block-1701562803403 .image__overlay-text, [data-slick-id="1701562803403"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1701562803403 .block, [data-slick-id="1701562803403"] .block { display: flex; justify-content: flex-start; } #block-1701562803403 .image__overlay, [data-slick-id="1701562803403"] .image__overlay { opacity: 0; } #block-1701562803403 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1701563038379 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1701563038379 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1701563038379 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1701563038379 .block { /* default padding for desktop */ /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1701563038379 { text-align: ; } } #block-1701563038379 .block, [data-slick-id="1701563038379"] .block { display: flex; justify-content: flex-start; } #block-1701563038379 .image, [data-slick-id="1701563038379"] .image { width: 100%; overflow: hidden; border-radius: 4px; } #block-1701563038379 .image__image, [data-slick-id="1701563038379"] .image__image { width: 100%; } #block-1701563038379 .image__overlay, [data-slick-id="1701563038379"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 4px; } #block-1701563038379 .image__overlay-text, [data-slick-id="1701563038379"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1701563038379 .block, [data-slick-id="1701563038379"] .block { display: flex; justify-content: flex-start; } #block-1701563038379 .image__overlay, [data-slick-id="1701563038379"] .image__overlay { opacity: 0; } #block-1701563038379 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1701219160936 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1701219160936 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1701219160936 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1701219160936 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1701219160936 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } /* flush setting */ /* margin settings */ #block-1701219131271 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1701219131271 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1701219131271 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1701219131271 .block { /* default padding for desktop */ /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1701219131271 { text-align: ; } } #block-1701219131271 .block, [data-slick-id="1701219131271"] .block { display: flex; justify-content: flex-start; } #block-1701219131271 .image, [data-slick-id="1701219131271"] .image { width: 100%; overflow: hidden; border-radius: 4px; } #block-1701219131271 .image__image, [data-slick-id="1701219131271"] .image__image { width: 100%; } #block-1701219131271 .image__overlay, [data-slick-id="1701219131271"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 4px; } #block-1701219131271 .image__overlay-text, [data-slick-id="1701219131271"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1701219131271 .block, [data-slick-id="1701219131271"] .block { display: flex; justify-content: flex-start; } #block-1701219131271 .image__overlay, [data-slick-id="1701219131271"] .image__overlay { opacity: 0; } #block-1701219131271 .image__overlay:hover { opacity: 1; } }
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